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On the East Coast, where routes were traditionally shorter, and because the trucks were made there, many drivers preferred Mack Trucks. While on the West Coast, the drivers preferred Peterbilt, Kenworth, and Freightliner. White built a new factory in California in the early 1960s, with long-haul trucking company Consolidated Freightways. The entity, which became White-Freightliner, then just Freightliner, catered directly to western fleets that wanted a lighter-aluminium cab and frame, and traveled longer-straighter distances without stopping. Drivers more concerned with safety than with fuel-economy preferred the heavier Peterbilts and Kenworths. Kenworth and Peterbilt, which had started out as heavy-duty trucks for hauling logs, forest products, and steel for shipyards on the West Coast, anticipated the need for these lighter long-distance trucks.

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